<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
Apple on Monday tapped its Push Notifications mechanism to remind users that they can donate money to (RED) charity by purchasing (RED)-branded iPhone and iPad apps.</div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
The company has also created a donation page in the App Store (the first banner below ‘Games for (RED)’ section) for simple, convenient and frictionless donations of $5, $10, $25, $50, $100 or $200.</div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
A dedicated <a href="http://www.red.org/en/" style="color: #888888; text-decoration: none;">donation webpage</a> is available at RED.org, but it requires you to use a web browser and type in your credit card information, as opposed to the simplicity of iTunes billing.</div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
Reminding folks to “get great apps and help (RED) fight AIDS” via a push alert did not sit well with some nit-picky watchers. I’m talking about Instapaper and Tumblr creator Marco Arment whose blog post <a href="http://www.marco.org/2014/12/01/app-store-rule-5-6" style="color: #888888; text-decoration: none;">insists</a> Apple broke its own rule about using Push Notifications for promotions.<span id="more-329541"></span></div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
Some people piggy-backed on Marco’s blog post and tweeted out their disdain because the App Store sent them the (RED) notification, twice.</div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
“This is clearly a promotion, will annoy thousands or millions of people and is in direct violation of the least-enforced rule in the App Store,” Arment wrote <a href="http://www.marco.org/2014/12/01/app-store-rule-5-6" style="color: #888888; text-decoration: none;">explaining his first-world problem</a> with Apple’s promo alert.</div>
</div>
<div style="background-color: white; color: #666666; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif; font-size: 15px; font-weight: bold; line-height: 22.5px; margin-bottom: 15px !important; padding: 0px; text-align: center;">
<div style="text-align: left;">
Claiming Apple broke its own rule is something of an exaggeration. Who’s to say that App Store rules must apply to Apple? Just because a rule exist for third-party apps doesn’t mean Apple itself should abide to it.</div>
</div>